HKDSA

The Direct Selling Association of Hong Kong Ltd.

Incorporated in 1979, the Direct Selling Association of Hong Kong Limited (HKDSA) is a trade association of person-to-person marketing companies in Hong Kong. A wide range of products and services are marketed and distributed directly to consumers through these companies' salespeople. The HKDSA is a full member of the World Federation of Direct Selling Associations.
One of the main objectives of the HKDSA is to serve the public interest by promoting the highest level of business ethics within the direct selling industry and by maintaining a viable, self-regulating consumer protection program.

As a member of the HKDSA, a company is entitled to carry the HKDSA logo, which is perceived as the standard bearer of ethical direct selling. You can expect extra protection when you purchase a product from a sales representative associated with a member company of the HKDSA because all member companies have agreed to subscribe to the Code of Conduct of the HKDSA.

WFDSA

The World Federation

Founded in 1978, the World Federation of Direct Selling Associations represents the direct selling industry globally as a federation of national Direct Selling Associations. Its mission is to represent, as the umbrella organization, the global interests of direct selling companies using the benefit of collective experience and combined resources, to detect, gather and communicate information regarding international regulatory, legislative and other significant issues of mutual concern and to encourage personal contact among industry executives. The Federation will also co-ordinate and assist national Direct Selling Associations to develop a constructive consumer affairs relationship for the direst selling industry and will help to establish and maintain Codes of Conduct for member associations worldwide.