Martin Liou

Mr. Martin Liou joined Amway Taiwan Company Limited in 1985, and is now the Vice President of Amway Greater China Region and General Manager of Amway Taiwan Company Limited. Prior to joining Amway, Martin worked for ICI Dulux Paint Company.

In 1980, Martin graduated from the National Taiwan University in Taipei with a bachelor degree in chemical engineering. In 2003, Martin obtained a master's degree in business administration from the National Taiwan University in Taipei.

Starting from 1997, Martin devoted to the formation and implementation of e-commerce for Amway Taiwan, and was considered a pioneer in e-commerce in the direct selling industry. Amway Taiwan was awarded the Golden Website in 1997, Golden Figure of Executive Yuan in 1998, Golden Finger in 2000, and e-Oscar. Amway Taiwan's website was rated as No. 93 of the most e-valuable in 100 industry by e-Common Wealth.

Martin was promoted to General Manager of Amway Taiwan in 1997, and successfully revitalized the business under the impact of Asian financial turmoil. He was recognized and awarded " Gold Merchant Award" in 1998.

Martin was elected as the Chairman of Taiwan Direct Selling Association (DSA) in 2000, and was renewed another term in 2002. In his capacity as Chairman of Taiwan DSA, he is responsible for maintaining good and close relationships with government regulatory authorities, media and academic scholars.