SENIOR VICE PRESIDENT,
INTERNATIONAL BUSINESS DEVELOPMENT & GREATER CHINA,SHAKLEE CORPORATION
Michelle Yeh, Sr. Vice President, International Business Development & Greater China, is responsible for new market entries as well as operation for the Greater China Region at Shaklee Corporation, a leading provider of premium-quality, natural, environmentally friendly nutrition, personal care and household products.
Having spent 15 years in the direct selling and Internet industries, Michelle has extensive planning and operational experience. Prior to taking on her current role, Michelle served as Vice President of e-business at Shaklee Corporation. Under her leadership, the company's e-commerce flourished from 10 percent to 50 percent of its US sales within two years. Previously, she also served as Director of International Marketing and Director of US Nutrition Marketing at Shaklee Corporation.
From 1999 to 2001, Michelle was Vice President of Marketing at CDC Corporation (NASDAQ: CHINA), a global provider of enterprise software solutions, and Senior Director of Global Marketing at SINA.com (Nasdaq: SINA), the largest portal in China with over 230 million registered users worldwide.
Before relocating to California in 1997, she spent five years in Global Marketing at Mary Kay Inc. in Dallas, TX. As Director of International Marketing for Asia-Pacific, she played an integral role in Mary Kay's successful entry into China in 1995 and supported its rapid growth in the Asia-Pacific region.
A native Chinese speaker, Yeh received a B.A. in Chinese Literature from National Taiwan University in Taipei, Taiwan, and a M.S. in Integrated Marketing Communications from Northwestern University in Evanston, IL.
Michelle is a member of the Advisory Council of World Federation of Direct Selling Association.