SHIRLEY TAY
DIRECTOR OF REGIONAL OPERATIONS, SUNRIDER INTERNATIONAL

Ms. Shirley Tay is the Director of Regional Operations for the South Asia operations of Sunrider International. She heads five countries under her leadership, and works closely with the Sunrider World Headquarters in U.S., as well as other Sunrider affiliate offices all over the world. Shirley has been in the multi-level marketing industry for 17 years, having worked in Sunrider International in various capacities prior to her present position.

Being a Certified Chartered Accountant and a public accountant, she has also held the positions of Audit Senior and Audit Manager in established Accounting Firms. Shirley was admitted to The Chartered Association of Certified Accountants as an Associate in 1988 and later to be a fellow member in the same association in the year 1993. She is also a member of the Malaysian Institute of Accountant and was certified as a Chartered Accountant in 2001. When asked how she managed to take a jump from auditing and accounting into the multi-level marketing industry, Shirley says that, "Accounting is fun. But after being in the multi-level industry for 17 years, I have grown to love it. This industry is all about helping people to achieve their financial, social and lifestyle goals by following set regulations and a code of conduct. By doing this, we contribute to the social and economic growth of our country. That is why I feel that we should put all our energies into improving the industry, wherever possible, by working hand in hand with all parties concerned."

Shirley proves her mettle as the Honorary Secretary of the Direct Selling Association of Malaysia, where together with the other Board Members of the Association, she advocates for improved regulations and legislations.

It is not surprising to hear that Shirley has also held the post of Vice-President of DSAM, and her unwavering support as an active team player with other member companies of the Association continues to be a positive factor for the betterment of the multi level marketing industry.