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Since 1979​
WFDSA Member

The Direct Selling Association
of Hong Kong Ltd.

IF IT’S WORTH YOUR MONEY,
IT’S WORTH YOUR TIME … TO INVESTIGATE.

Found in 1978, the World Federation of Direct Selling Associations represents the direct selling industry globally as a federation of national Direct Selling Associations.

President’s Speech

Welcome to the website of Hong Kong Direct Selling Association.

 

Since its establishment in 1979, the Hong Kong Direct Selling Association has been committed to formulating regulations for the direct selling industry, providing business opportunities for distributors, safeguarding the rights and interest of consumers, and continuously improving the image and recognition of the industry. During these years, the association has grown from 3 to more than 10 member companies. All member companies are bound by the Code of Ethics set out by the Hong Kong Direct Selling Association to ensure that all companies comply with the highest standards of business ethics.

 

The association has taken the Code of Ethics from World Federation Direct Selling Association as reference, and has invited Professor Lui Yu Hon, MH, Vice Principal (Resources and Development), Hong Kong Metropolitan University, as Independent Code Administrator to help promote the professionalism of the industry.

 

The Hong Kong Direct Selling Association welcomes all those who share common values and vision with us and are willing to abide by business ethics to join us to build a win-win situation together, and at the same time bring a new look to the direct selling industry.

 

Steven Sze

President, Hong Kong Direct Selling Association

The Direct Selling Association of
Hong Kong Limited

Incorporated in 1979, the Direct Selling Association of Hong Kong Limited (HKDSA) is a trade association of person-to-person marketing companies in Hong Kong. Direct Selling is the marketing of consumer goods and services directly to consumers generally in their homes or the homes of others, at their workplace and other places away from shops, usually through explanation or demonstration of the goods or services by a salesperson. At present, the member companies of the HKDSA boast a total of over 170,000 salespeople.

The World Federation of
Direct Selling Associations

Found in 1978, the World Federation of Direct Selling Associations represents the direct selling industry globally as a federation of national Direct Selling Associations. Its mission is to represent, as the umbrella organization, the global interests of direct selling companies using the benefit of collective experience and combined resources, to detect, gather and communicate information regarding international regulatory, legislative and other significant issues of mutual concern and to encourage personal contact among industry executives. The Federation will also co-ordinate and assist national Direct Selling Associations to develop a constructive consumer affairs relationship for the direct selling industry and will help to establish and maintain Codes of Conduct for member associations worldwide.

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