Meeting with Consumer Council

The Hong Kong Direct Selling Association (HKDSA) held a constructive meeting with the Hong Kong Consumer Council on March 31 to discuss strategies for advancing consumer education and industry standards in direct selling. The discussion focused on three key areas: what are the growth prospects for the network marketing industry, what are the attractions to engage the next generation for industry diversity and inclusion and what are the holistic accountability and guide to transform Hong Kong’s direct selling ecosystem through AI. The meeting was fruitful and achieved its purpose, strengthening our confidence in ethical practices and industry growth.